A new zero-waste lifestyle shop is coming to Roath, Cardiff

A few months ago my Twitter feed lit up with exclamations of excitement and congratulations, as Cardiff-born freelance journalist Sophie Rae announced that she planned to open Cardiff’s first zero waste shop, aptly named ‘Ripple’. 

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Hello Cardiff! 👋🏼 Don’t suppose you’ve got room for another awesome independent biz? Of course you do! So excited to put our heart-led mission out into the world today. Ripple is going to be a zero-waste store, with community at its heart.♻️ • We’re working hard behind the scenes to help change the way our city consumes; offering plastic-free food, natural beauty, sustainable fashion and ethical homeware. • While we can’t reveal our location quite yet, follow along and we promise to keep you updated with all our news, as we edge towards our launch this year. • Our founder @rae_soph has been buried away putting everything in motion. Give her a wave if you like! We want to help you make small changes, that collectively have a big impact, so that our beautiful planet can thrive 🌎 • Together, we’re going to create waves of change. Excited? We are! If you, or someone you know, would love to know about us, tag them below👇so we can help build our community of eco warriors and say hey! • STAY TUNED! 👀 #therippleeffect . . #zerowaste #cardiff #plasticfree #sustainable #ethical #newbiz #shoplocal #supportindies #cardiffnews #launchingsoon #plasticpollution #noplanetb #spreadtheword #zerowastewales #plasticfreewales #whomademyclothes #naturalbeauty #bulkfood #packagingfree #toxicfree #ethicalstyle

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This is awesome news for Cardiff – a city where in the last year or so, I’ve noticed a huge surge in people starting to worry about – and make more efforts to protect – the environment around us.

However, in order to make it happen, Sophie needed to raise £30,000 via a Kickstarter campaign – and thanks to you lovely lot (over 1,000 pledgers, in fact) she only went and did it!

Frequently Asked Questions

1. What is a zero waste shop?

Zero-waste shops allow customers to bring in their own reusable containers and fill them up themselves, saving on the need for single use packaging that is either thrown away, or has to be recycled (costing energy and resources that could be used for something more important than convenience). It’s a concept that has already been trialled with much success in cities like London and Bristol, and there’s already one in Wales – Crickhowell’s Natural Weigh.

2. Where will Cardiff’s first zero waste shop be?

Details of the location were revealed in late October; it will be based on bustling Albany Road in Roath. You can follow all of the shop’s progress and further announcements about the opening (planned for late 2019) on Twitter, over at @ripple_living.

3. Who is the founder, Sophie Rae?

Sophie’s background is in journalism, and she has written for publications including Olive Magazine and Cardiff  Life. She also worked as deputy editor of Veggie Magazine for a year and a half before moving back to Wales earlier this year. You can follow Sophie on Twitter at @Rae_Soph.

Sophie explained why she thought now was the right time to open a zero waste shop in Cardiff: “When I returned home to Cardiff after living in London, I couldn’t find the places I needed to help me live a zero waste life style and consume more consciously. Since I couldn’t find it, I decided to create it!”

“Plastic pollution, coral bleaching, animal testing; it blows my mind what we’re doing to the planet. I would love for people to support the new shop and help me create a ‘ripple effect’ of change for the better.”

You can start becoming part of #therippleeffect by ditching single use plastics today! Click here for helpful tips on how to get started.



  1. Jenna
    April 30, 2018 / 3:27 pm

    Wow – I love zero waste stores! Wish there was one near me :/
    -Jenna <3
    Follow me back? The Chic Cupcake

    • HungryCityHippy
      May 12, 2018 / 11:26 am

      no prob x

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