A few months ago my Twitter feed lit up with exclamations of excitement and congratulations, as Cardiff-born freelance journalist Sophie Rae announced that she planned to open Cardiff’s first zero waste shop, aptly named ‘Ripple’.
This was awesome news for Cardiff – a city where in the last year or so, I’ve noticed a huge surge in people starting to worry about – and make more efforts to protect – the environment around us.
However, in order to make it happen, Sophie needed to raise £30,000 via a Kickstarter campaign – and thanks to you lovely lot (over 1,000 pledgers, in fact) she only went and did it!
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• SOFT LAUNCH • In March I had a vision for a better world. In May I told you about it. In July I wore my heart on my sleeve and asked for help. In August I slept. In September and October I mostly cried. (Business is hard!) Now, we’re in November and it’s finally here. The dream is a reality and I cannot believe I’m typing this but… we’re soft launching on Wednesday! From 10am on the 28th November you’ll find me at 102 Albany Road 🎉🎉 . Now, I need your help once more. I ask this of you all… Be the change. Make the difference. Support the local. Tell your friends and family. Initiatives like ripple will only survive, and thrive, if the community shows up. This year has shaped me into the human I always wanted to be. Finally, I put my money where my mouth was and took action. I’m full of fear, but I’m doing anyway. Besides, I’ve 10kg of hazelnut butter to freshly grind if no one shows up 😂 Proposed opening hours for the rest of 2018 will be 10-6 Mon-Fri, 9-5 Sat and 11-4 Sun. I’m so excited to meet you all. Thanks for making 2018 my best year yet. 🌎💚 #therippleeffect . Wearing my favourite @lucyandyak (there’s plenty of sizes in store!) and shot by the wonderful @_marywt
Frequently Asked Questions
1. What is a zero waste shop?
Zero-waste shops allow customers to bring in their own reusable containers and fill them up themselves, saving on the need for single use packaging that is either thrown away, or has to be recycled (costing energy and resources that could be used for something more important than convenience). It’s a concept that has already been trialled with much success in cities like London and Bristol, and there’s already one in Wales – Crickhowell’s Natural Weigh.
2. Where is Cardiff’s first zero waste shop, Ripple?
Details of the location were revealed in late October; it is now open, and based at number 102 on bustling Albany Road in Roath. You can follow all of the shop’s further announcements and updates on Twitter, over at @ripple_living.
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Start collecting those containers everyone, @ripple_living just got VERY real… 🔑 . I’ll be revealing our location next week, with some exciting opportunities for how you can get involved with our renovations. It’s going to be AMAZING! ✏️📌📦🛠 . . . #zerowaste #zerowastecardiff #zerowasteshop #plasticpollution #reducereuserecycle #reusablenation #plasticfree #plasticocean #blueplanet #consciousliving #ditchplastic
3. Who is the founder, Sophie Rae?
Sophie’s background is in journalism, and she has written for publications including Olive Magazine and Cardiff Life. She also worked as deputy editor of Veggie Magazine for a year and a half before moving back to Wales earlier this year. You can follow Sophie on Twitter at @Rae_Soph.
Sophie explained why she thought now was the right time to open a zero waste shop in Cardiff: “When I returned home to Cardiff after living in London, I couldn’t find the places I needed to help me live a zero waste life style and consume more consciously. Since I couldn’t find it, I decided to create it!”
“Plastic pollution, coral bleaching, animal testing; it blows my mind what we’re doing to the planet. I would love for people to support the new shop and help me create a ‘ripple effect’ of change for the better.”
You can start becoming part of #therippleeffect by ditching single use plastics today! Click here for helpful tips on how to get started.