You can now buy zero waste refills of body wash, hand soap, shampoo and conditioner at The Body Shop in Cardiff city centre. The iconic beauty brand is now rolling out refill stations across the UK, and plans to have more than 500 in stores by the end of 2022.
The Body Shop says it wants to ’empower more people to reuse packaging rather than throw it away, so will be making the most sustainable choice as easy, convenient and accessible as possible’. They also reckon that switching to refills on some of their most popular product lines could collectively save over 25 tonnes of plastic per year (and help save people money, too).
“Why waste a container when you can refill it? And why buy more of something than you can use? We behaved as my mother did in the Second World War, we reused everything, we refilled everything, and we recycled all we could. The foundation of The Body Shop’s environmental activism was born out of ideas like these.” – Anita Roddick, founder of The Body Shop.
Customers can purchase a 300ml refillable aluminium bottle for £2, and subsequent refills cost around £5 (depending on the product).
Return, Recycle & Repeat
Refills are just one of many recent commitments made by The Body Shop, who are aiming to set the highest possible bar in sustainable and ethical beauty. From 2023, all products will be Vegan Certified, and they have just rolled out an innovative new recycling scheme is set to run across 225 stores (including Cardiff).
In partnership with MyGroup and Scan2Recycle, the scheme is aimed at creating positive change and helping customers to recycle things that are classed as ‘hard to recycle’.
The term ‘hard-to-recycle’, refers to packaging and plastics which kerbside services won’t take. This new scheme is designed to process and recycle the ‘non-recyclable’ material, preventing unnecessary landfill or incineration usage; instead, the waste is given a second life.
The packaging – which can be brought in by customers clean and dry, and placed in the bins provided – undergoes a complex process, which sees every single piece recycled, regardless of the material type. It undergoes a quarantine before washing, and shredding removes any remaining make-up & product. The shredded plastic mix is heated to over 200C and pressed into 100% recycled plastic boards.
Innovators, ReWorked then use the plastic boards to make furniture, shelters, bins and shop fittings. They even create children’s play equipment and furniture, which is donated to local schools in need.
Izzie Glazzard, Marketing Manager, ReWorked, says, “Working with The Body Shop allows us to normalise the recycling of cosmetic and bathroom waste that would usually go to landfill or incineration. We hope in turn we can positively affect customer behaviour, encouraging more responsible shopping and recycling habits.”
To find out more visit: thebodyshop.com/en-gb/about-us/brand-values/sustainability.