The Cardiff Wine Passport is Back (exclusive discount code below)

The Cardiff Wine Passport is Back (exclusive discount code below)

My little passion project, the Cardiff Wine Passport – a unique scheme aimed at promoting independent hospitality businesses in the heart of Cardiff – is back for another year, inviting people to explore Cardiff’s vibrant independent bar & restaurant scene by swapping passport stamps for handpicked glasses of wine over a period of six weeks.

*Scroll down for an exclusive discount code to get 10% off!*

Sip your way around some of the city’s best indies

The 2024 Cardiff Wine Passport is aavailable now, and will be valid until the 7th April (Sunday – Thursday only).Each one entitles you to six glasses of wine from their own choice of ten brilliant city centre venues – Bar 44, Asador 44, Parallel, Bacareto, Daffodil, Curado Bar, Vermut, The Dead Canary, Nighthawks and Lab 22.

There are a variety of red, white and orange wines included on this edition of the passport – and even a couple of wine cocktails created exclusively by The Dead Canary. 

Each venue has also selected food pairings that would match perfectly, meaning you could use the passport to create your own ‘tapas tour’ of the city centre; for instance, start with a glass of Kosovan Riesling and some leek & Caerphilly cheese croquettes at Parallel, move onto a glass of orange wine and a plate of tomato bread at Nighthawks, and finish your evening with a glass of Rioja and a plate of grilled mackerel with XO sauce, daikon radish, and charcoal mayonnaise at Asador 44.

Then pick three more venues and do it all again the following week!

The 2024 Cardiff Wine Passport costs £26 and is on sale now at www.cardiffwinepassport.co.uk – you can use the exclusive discount code HUNGRY10 to claim 10% off any order.

Cardiff Wine Passport 2024

Supporting grassroots hospitality businesses

Independent businesses often face challenges in competing with larger chains – especially in the current economic climate where closures are sadly becoming more and more common. The Cardiff Wine Passport aims to level the playing field and bring more visibility to these indie venues and has become a catalyst for increased footfall and revenue. 

Since its launch in summer 2022, the Cardiff Wine Passport has generated more than £30,000 in revenue for local and exclusively independent restaurants and bars in the city centre – and has encouraged hundreds of people to try out venues they had never visited before. What’s more, the total revenue impact of the scheme is likely to be much higher than reported; most passport holders opt to add additional food pairings and bar snacks at each spot as they go about collecting their passport stamps.

FOR Cardiff initially helped Cardiff Wine Passport to launch as a pilot with a grant from its City Ambition Fund, and have joined again as official sponsors for the scheme in 2024.

Carolyn Brownell, Executive Director (Interim) at FOR Cardiff explained, “We are pleased to continue to support the Cardiff Wine Passport in 2024 through our City Ambition Fund. This innovative project has directly returned tens of thousands of pounds into independent hospitality business in Cardiff and the mounting pressures on the sector mean that this year it is more important than ever to support these businesses.”

Photography for the website and social media channels has been captured by Will Barker, with branding and design coming from local graphic design studio I Am Sam Creative.

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