You may not have heard the term “greenwashing” before. It is defined by Wikipedia as “a form of spin in which a companies PR or marketing is deceptively used to promote the idea that an organisation’s products, aims or policies are environmentally friendly.” And in the food industry in particular, it’s on the rise.

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You may or may not have noticed that dairy farmers have been getting a lot of attention in the press this week, as for the first time ever, the price of milk per litre has outrageously fallen below the price of bottled water.

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Do you eat grouse? Would you consider it an ethical choice? It is after all, a free-range game bird. If you’ve been eating grouse with an easy conscience thanks to the free range credentials, I have some bad news.

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This is a post which I shared on a travel blog forum way back when I was out travelling in Thailand in 2013. Well, I checked back on the post today and it’s had almost 5,000 views, so obviously, people are interested so I thought I would share it here too, to help get the word out even further.

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