With people in the UK throwing away a staggering £13bn worth of food every year, there is a real need to address the food waste problem. Here in Cardiff, we have our fair share of passionate entrepreneurs and small businesses who are doing their bit to raise awareness and inspire action to help tackle the issue.
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#WastEDLondon is a temporary pop up restaurant currently wowing diners on the rooftop of Selfridges in London – and it’s a pop-up like no other. It aims to start conversations about sustainability and waste, by serving up a menu made primarily from food by-products which are usually binned by the food industry (the capitalised ‘ED’ stands for ‘Education’). It’s the most talked-about pop-up experience in London this year so far – and last week, I ate my way through the tasting menu.
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My favourite Welsh pizza peeps, Dusty Knuckle, will be trading their way to the home of pizza in Naples to raise money for a cause close to my heart – the not-for-profit food education organisation Slow Food International.
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You may not have heard the term “greenwashing” before. It is defined by Wikipedia as “a form of spin in which a companies PR or marketing is deceptively used to promote the idea that an organisation’s products, aims or policies are environmentally friendly.” And in the food industry in particular, it’s on the rise.
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