A new pilot programme has launched in Cardiff which aims to make healthy, planet-friendly food accessible and affordable for everyone – especially those facing low incomes and health inequalities.

‘The Planet Card’ will have a value of up to £11 per week – enabling holders to switch their normal weekly shop for fruit and vegetables to organically produced versions, without being left out of pocket. Shoppers will be able to use the card at a choice of stalls at any of the Cardiff Farmers Markets across the city.