A pioneering Cardiff scheme helping people on lower incomes buy organic fruit and veg is being highlighted in a new national report, which finds that government support for organic food could deliver major health and economic benefits across the UK.
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Cardiff Farmers Markets have made it to the finals of the BOOM (Best of Organic Market) Awards 2025.
With their original Riverside Market launching in 1998, Cardiff Farmers Markets have grown to become some of the best-known farmers’ markets in the U.K. They are widely recognised as key food attractions in the Welsh capital for local residents and visitors alike, with the success of the original Riverside Market enabling them to branch out into a weekly Friday market in Rhiwbina, and a weekly Saturday market inRoath.
Now up against the best that the organic market has to offer, the markets are facing a rigorous judging process by a professional panel of industry experts. The BOOM Awards, run by leading organic certifier Soil Association Certification in partnership with headline sponsor Ocado, honour the brands, organisations and people behind the UK’s organic industry.
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A new pilot programme has launched in Cardiff which aims to make healthy, planet-friendly food accessible and affordable for everyone – especially those facing low incomes and health inequalities.
‘The Planet Card’ will have a value of up to £11 per week – enabling holders to switch their normal weekly shop for fruit and vegetables to organically produced versions, without being left out of pocket. Shoppers will be able to use the card at a choice of stalls at any of the Cardiff Farmers Markets across the city.
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August is an abundant month here in Wales, with fields, allotments and farmer’s markets overflowing with fresh produce. Which means it’s also the perfect opportunity to double down on eating locally, seasonally and ultimately – more sustainably. Eating locally produced food, when it’s in season, keeps more money in British farming and creates a more resilient, climate adaptive food system.
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