It feels like hardly anyone kicks off the new year by giving up the booze these days; instead, countless social media posts and column inches are dedicated to the clash of two climate-focussed food campaigns, Regenuary versus Veganuary.

As the month draws to a close, I wanted to write a few words on a debate which seems to be splitting its audiences right down the middle.

But in the rush to ‘pick a side’ – are we risking missing the point?